Advertising Agency

Here we are going to learn about Advertising Agency and there types , functions and features etc .

TOPICS WHICH ARE EXPLAINED INSIDE THE ARTICLE ARE FOLLOWING

Advertising Agency, Types of advertising agency, functions of advertising agency, role of advertising agency, features of advertising agency, structure of advertising agency, advertising agency ppt, advertising agency in india, advertising agency services

About Advertising Agency 

An advertising agency, often referred to as a creative agency, is an advertisement dedicated to creating, planning and handling advertisements and sometimes other forms of promotion and marketing for their clients.  An advertising agency is usually independent of the client;  It can be an internal department or agency that provides an external approach to an effort to sell a customer's products or services, or to an external firm.  An agency can also handle the promotion of overall marketing and branding strategies for its clients, which may also include sales.
 Typical advertising agency clients include businesses and corporations, non-profit organizations, and private agencies.  Agencies can be hired to produce television commercials, radio advertisements, online advertising, outdoor advertising, mobile marketing, and AR advertising as part of an advertising campaign.

 Respect advertising activities carried out on behalf of companies receiving commissions, through advertisers such as advertising planning, production, contracting practises.  We also provide information on business (commercialization planning) such as advertising effectiveness measurement, market research / analysis, marketing.  The origins of the advertising agency business are said to have begun in 1612 by the French newspaper publisher T Renault from the (Golden Roster Company) founded in Paris.  In the nineteenth century, agency business began in the United Kingdom and the United States, but was initially primarily advertising handling in the newspaper space.  Since the 1950s, advertising operations have become more scientific and diverse, and even major agency businesses in the US like JW Thompson and McCann Erickson have been promoting public relations, SP (sales promotion), marketing agency, we have done our job.  Enhanced.  In Japan, this is the first time that domestic and foreign companies established in 1873 had an advertising agency.  In 1895 Hakuhodo, 1901 Nippon Advertising Company Limited, predecessor of Dentsu, was born.

 → Related Items Coupon Advertising |  Media fee |  House agency

AdSense Alternative

1. Media.Net

The Adsense alternative from Yahoo and Bing. Media.net is an industry-leading technology company in the advertising space that develops innovative digital advertising products for both publishers and advertisers. They have over 500 employees in key operation centers across – New York, Los Angeles, Dubai, Zurich, Mumbai & Bangalore.

Media.net takes only 2 days on average to get your account approved and will give you an extra 10% over your earnings for the first 3 months! 

2. PropellerAds Media

Propeller Ads is one of the biggest advertising networks available nowadays for publishers and advertisers. They started working in 2011 and quickly developed into one of the biggest networks with great CPMs.

If you’re struggling to monetize traffic from countries like India, Singapore, Turkey, South Africa, etc. Propeller has a big ad inventory for them too.

3. Adsterra Advertising Network | Solutions for Advertisers and ...

Adsterra is a great advertising network for publishers with great CPMs and a lot of different ad formats for both mobile and desktop traffic around the world. They pay on a NET15 basis via wire transfer, Bitcoin, Paxum, PayPal, WebMoney, ePayments, etc. Their ad formats include many categories like display ads (banners), popunders, direct links, web push notifications, video ads, etc and their platform allows you to filter and select the type the ads you like to run in your site to get the best CPM for your traffic.

4. Infolinks

Infolinks is one of the largest monetization networks in the world today, helping more than 200,000 online publishers in 128 countries earn money from their unused ad space. Infolinks advertisers are selected based on quality, that’s why they work with worldwide leading brands such as Facebook, Amazon, eBay, Ali Express, Pizza Hut, TripAdvisor, Hyundai and many more.

5. PopAds

PopAds is a performance advertising network specialized in Pop-Under ads for publishers and advertisers.

6. PopCash

PopCash is another alternative to Google Adsense that has been in business for a long time .

ADVERTISEMENT

Advertising is a medium to sell goods by attracting customers.

In other words - Mass communication, which is done for the purpose of selling or promoting a product or service, is called advertisement.  Advertising is a controlled mass media of the selling arts.

In simple words - Publicity is an advertisement called advertising to buy or to draw attention to any other subject from giving and receiving other information.

 TYPE OF ADVERTISEMENT

There are many types of such advertisements, but broadly we will know six advertisements in detail here -

 • Local advertising
 • National Advertising
 • Classified Ads
 • Industrial Advertising
 • Public welfare advertisements
 • informative advertising

 Local advertising

Their area of ​​spread is relatively small and they are used to increase product sales locally.  These include attractive discounts, well-known schemes.  There is a description of the popular producer of a particular local product or a description of things of common need.  These advertisements are direct sales promoters and are broadcast through local letters, radio, TV, cable networks, banners, posters, slides, etc.

 National advertisement

 National advertisements advertise a product or service nationally.  Since there are many languages ​​in our country, national advertisements are produced in more than one language.  Different companies produce the same object.  Every company has to resort to this type of advertisement to make their brand superior.  Cosmetics, home appliances, mobile services, etc. are many such topics which are advertised at the national level.

 Classified Ads

Classified ads are often based on local needs and information.  Such advertisements are published in newspapers and magazines under a fixed page and a fixed title at a fixed place.  Buying, selling, need, vacant for rent, employment, educational, matrimonial and lost and found are some of the titles under which classified advertisements are published.  The price of classified ads is very low.  Often, the whole thing is said in three or four lines.  Such advertisements do not use symbols or pictures, nor do they use decorative letters or thick borders etc.  The purpose of these advertisements is not to attract the consumer, but rather the consumer finds his own use in these advertisements according to his needs.

 Industrial advertising

Industrial advertisements are aimed at increasing the purchase of raw materials, equipment, etc., such advertisements are published prominently in industrial processes, the main purpose of such advertisements is not to attract the common man.  Otherwise, individuals, establishments and manufacturers related to the industrial sector have to attract themselves.

 Public welfare advertisement

Public welfare advertisements are often used to make people aware of a problem.  Advertisements made to make people aware of the problem of pollution, the problem of education, female feticide etc., come under the advertisement of public welfare.

 Informational advertisement

This type of advertisement comes in the form of broadcasting information and commercial expression.  Also, the purpose of these advertisements is to educate the public, raise the standard of living, cultural intelligence and spirit of spiritual progress.  In the areas of community development reform, international harmony, wildlife protection, traffic safety etc., it creates awareness by providing information with the aim of bettering the common man.

 Advertising functions

1. To report new goods and services.

2. Attracting public attention to an object, indicating its usefulness and superiority.

3. To generate interest and trust in consumers towards the goods.

4. Influencing consumers' memory.

5. Increasing consumer demand by giving information about special discounts etc.

6. Motivating to accept, adopt and purchase the item.

7. Advertising gives comparative information about the products of other product companies.

8. Products in the market provide stability to companies.

Some things should be kept in mind while preparing the advertisement :-

1. It should be attractive.

2. Effectively, more words should be said in less words.

3.  A line should be written in such a way that it is like a 'slogan' and should be remembered by drawing attention.

4. Any 'picture' or 'drawing' should be used in it.

5. The subject should be about to explain its features / importance.

6. Present it in the box, it seems more effective.

7. Colored colors can also be used to be effective.

 Advertising examples

 1. Prepare an advertisement article in about 30 words on behalf of your school's institution 'watchman' requesting to stop the misuse of water.


 2. Some paintings (paintings) are available for sale in the school's artwork.  For this, write an advertisement in about 50 words.


 3. Write an advertisement in about 25-30 words to gain by purchasing important books sold at half price in the exhibition of Hindi books.


4. Prepare an article related to the sale of your old house in about 25-30 words.


 5. Write an advertisement for the Diwali fair for selling handmade, durable and useful material by the students in about 50 words on the occasion of the annual festival in your school.


 6. Walking on the road, you found a bag containing some money, mobile phone and many other important papers.  Create an advertisement in about 25-30 words that the officer should contact you and carry your bag.



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