What is SEO?

 

Table Of Content

1. Keyword Research
2. Meta Tags
3. Heading catchy
4. Style  and structure of the website
5. Breadcrumbs Navigation
6. Anchor text
7. On page headings in SEO
8. What is robot.txt
9. What is internal linking & external linking.

What is SEO?

SEO stands for search engine optimization. It is a process of searching a suitable common word, writing a meaningful article, designing an image with the suitable format, referring to the right page, according to Google, bing, and yahoo's search engine's algorithm for generating organic traffic on the relative page.

What is Keyword Research?

Keyword research is a kind of SEO services which is a process of searching content related to trending word, sentence or phrase, etc for delivering the right information or knowledge to the viewers. Search Engine Optimization is divided into two-part i.e.

1. Offline Keyword research
2. Online keyword research

1. Offline keyword research – It is a way of understanding/observing the requirements of people who are searching their a necessary article, image, audio, and video, etc on different search engines with the help of the internet. Here you have to ask your friends, family, and others about your topic.

2. Online keyword research – It is a technical process of understanding the algorithm of software through which you have to find out the relative keyword for your content. Online keyword research should be done with the help of different tools which are programmed by software programming technics. Below I will mention some mostly used tools for online SEO that will help you to grow your knowledge regarding online marketing research tools/online keyword research tools.

• Free tools and Paid tools

-              Google keyword planner

-              Google trends

-              Google autocomplete: It means searches in the Google search bar

-              Semrush

-              Ahrefs

What are Meta Tags?

Meta tags are just like an introduction of an article or a content that helps Google to identify your content about what you have written or created? Basically meta tags are known from title tags and meta descriptions of your content.

Let me tell you about, what are title tags?

Title tags are the first keyword of your content that helps google to recognize, what your content delivers? Whereas meta description helps search engines to identify what exactly your content provides to your visitor.

What is the meaning of Heading catchy?:

Catchy heading means heading should be meaningful and attractive due to that viewers will understand the theme of the content. It should be easy to understand.

How to write content?

Content writing is the art of delivering knowledge through an article in which the minimum word should be 1000. {Minimum words are considered according to their niche}

Keyword density is also playing a vital role when you are writing the article it is measured by a simple formula. For example, 15/500 *100 {(number of keywords/total number of words * 100)%} Always use between 1% to 3% of keywords, entire article SEO theory says use relevant keywords into the article. It means you have to use similar keywords instead of using the same keywords.

Note: Always use two keywords in the first seven lines of starting of paragraph {Content optimization}

Try to complete one paragraph under 300 to 500 words with below 20 words in a sentence by doing this you may get better readability which is recommended by search engines for Search engine optimization ( #SEO ).

Style and structure of the website:

The style and structure of the website are necessary to design according to search engines’ algorithms. Before I am going to explain in-depth I would like to tell you first, what is called the style and structure of a website. Basically, style is a way of fonts, images, etc available on the website whereas structure is an arrangement of layouts available on the webpage. Here style and structure help crawlers’ to understand your niche of blog or website due to that google or any other search engine refer your website to the people who are searching on the search bar of search engines. The style and structure of the website contain tabs at the top of the landing page. Therefore tabs are divided into two parts that are following below.

•             Parent Tabs: 

It is also called category or main menu

•             Child Tabs: 

It is also called a sub-category

Breadcrumbs Navigation:

It means arrangements of Lebel each post. {Ex. India >Bihar> Darbhanga}

Anchor text:

It is a part of on-page SEO that will help you to refer your individual text/word to a specific page for more knowledge about the clickable text/word.

On page headings in SEO {Heading tags}:

In the heading, there is necessary to use a keyword for better performance.

What is robot.txt?

Robot.txt is a text file that guides search engine crawlers to index pages accordingly.

What is internal linking and external linking?

Internal linking and external linking are the process of optimizing content by referring viewers to the relative pages. Here internal linking will help you to refer to your web pages whereas external linking helps to refer viewers’ to the other website page.

I hope there is nothing more to tell you about SEO, therefore I want to know from you about backlink. If want to know what is backlinks then comment below. I will try to explain all your query's there. You feel free to comment with your question for the next post.

Also read: What is a sitemap?